Genesis is a brand created in a duo, for a specific target audience, rebellious art enthusiasts who like to be busy and express themselves through their art and appearance.
The brand focuses on the concept of alienating everyday objects. We applied this idea to the brand book itself, which was designed in the form of a bag.
Within this project, my role involved contributing to the concept creating, copywriting, the package and tag designs, positioning matrix, consumer identity, and creating the bag.