The campaign for Tack originated from a group assignment in which I, along with four other team members, was tasked with promoting someone else’s brand. The project consisted of four main components: a campaign video, social media content, a brand book, and campaign photography.
Tack is an all-round shopping experience where customers can shop with their dogs for fun items, for both themselves and their furry companions, and then enjoy food and drinks together, with options available for the dogs as well. In addition, Tack also organizes events exclusively for dog owners, such as lectures and workshops.
My role in this project included conceptualizing, directing, and editing the campaign video; directing and developing the campaign photography; and redesigning the brand book.
TACK brandbook TACK campaign photo’s